Trad Wife

become the wife you'd marry.

your daily guide to becoming a wife: one meal, one habit, one perfectly folded fitted sheet at a time.

invite only. obviously.

the practice

your daily wife list.

every morning, chloe gives you your personalized list across home, cooking, relationships & self.

  • cook dinner.
  • make the bed.
  • call your grandma.
  • romanticize your life.

swipe when it's done. watch your score climb.

being wife material is a daily practice.

Trad Wife to-do list with today's tasks grouped into morning, midday, and evening, each with a swipe-to-fold gesture and a proof button

the hearth

don't let the flame die.

complete at least one task a day to keep your hearth burning. the more consistent you are, the bigger it gets. miss a day? she dims. come back tomorrow and light her up again.

your streak, but make it domestic.

iPhone home screen with the Trad Wife widget showing a 5 day streak, a lit hearth, and today's Chloe-written line

your wifey score

how wifey are you, actually?

everyone starts somewhere. your habits build your Wifey Score: a live rating of how consistently you're showing up for the woman you want to become. cook. host. care. learn. show up. your score moves with you.

hit 8.5 + a 3-day streak and your diamond unlocks 💍 wife material: verified.

The Ring reveal moment at onboarding, showing a starting Wifey Score of 5.0
Trad Wife profile screen with a Wifey Score of 9.1, the ring's diamond set, and 128 tasks kept

pulses

proof or it didn't happen.

no drafts. no filters. no uploading something from three weeks ago. hold to record. let go to pause. post when you're done. your Pulse gets stamped with the task you completed and shared with the girls.

because sometimes you need witnesses when you finally learn how to make homemade pasta.

Trad Wife's full-screen pulse feed showing a task-stamped video, curtsy and comment counts, and the record button

chloe

your slightly unhinged trad wife bestie.

chloe knows your goals, writes your daily list, celebrates your wins and talks you off the ledge when dinner is burnt and the laundry has been sitting in the dryer for two days. tell her everything.

she's part coach, part best friend, part woman who somehow already has dinner marinating.

i made bread from SCRATCH today 😭

chloeWAIT. show me the crumb immediately. this is huge.

did literally nothing today

chloeyou made your bed. we're counting it. tomorrow we try again 🤍

the sisterhood

you can't just join.

Trad Wife is invite only. every member gets 3 invite codes for the girls she thinks belong here. raise your Wifey Score → earn more invites → build your circle.

no code? get on the waitlist. someone will let you in eventually. xoxo.

one email when you're in. we're not clingy.

Trad Wife's invite code screen with the bow mark and the line your 101 on transforming into a trad wife